This case is only available in Dutch 🇳🇱
Wildkamp
App as key touchpoint in omnichannel strategy
Achieved
results
- Winner of a Dutch Interactive Award in the B2B Commerce category
- Faster shopping and checkout using the scanning feature in the app
- Access the full range of more than 100,000 items via the app
App as key touchpoint in omnichannel strategy
Developing an app against an existing e-commerce platform with the lightning-fast service the customer is used to from Wildkamp. That was the request from Wildkamp. The new Wildkamp app has not only become high level technically. Considerable steps were also taken to align the app with the company's ambition to become a fully omnichannel partner. With an e-commerce app as a result.
The technical wholesaler of the Netherlands
When we talk about Wildkamp, we are talking about the technical wholesaler of the Netherlands. Since 1972, the company has built up a huge assortment that is distributed entirely from its own distribution center in Coevorden. The clientele consists mainly of B2B customers, and Wildkamp has the unlimited ambition to always offer the best service. A customer must be able to place an order today, to take the order tomorrow. In short: a wholesaler that knows its stuff when it comes to logistics.
Fast delivery
A customer should be able to place an order today, to take the order tomorrow.
Step 1: Taking a pass
Step one was a pass; a strategic and analytical phase to align business demand, user needs and technical opportunities. A product vision for app emerged from this. A vision that matches Wildkamp's sky-high ambition to become an omnichannel partner, and at the same time is concrete enough to proceed to operation.
Crackling collaboration
Our strategists, designers and developers breathe mobile, focusing on the end user. But no one knows the end user better than the customer. Thus, in agreement with Wildkamp, we drew the conclusion that not so much the product, which from our theory had to be prominent, but the unit in which can be ordered deserves an important place: the number of cans, kilos, meters. In short: sometimes the cooperation is allowed to fizzle out, but this leads to better results.
Dealing smartly with contingencies
In any development process, unforeseen factors can occur that make the process more complex. It is our challenge to deal with these in such a way that they work out in favor of the customer. In the case of Wildkamp, it was a difference in speed between the test and live environments that caused delays. Through better caching and various other shortcuts, we ensured maximum speed, making not only the test environment, but also the live environment significantly faster.
Dutch Interactive Awards
The jury of the Dutch Interactive Awards said the following about the case: 'This e-commerce app gives business customers of Wildkamp access to the full range of more than 100,000 articles. With the scan function, products can be scanned and ordered from 'the business'. In Wildkamp stores, the scanning feature allows for faster shopping and checkout. The jury thought this was a very good case that was tightly executed. In short, everything was right. A huge step for the company and a big boost for ease of use and customer satisfaction. This is truly an example for B2B e-commerce apps: a case by the book.'
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Geert Bults
