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Today, Move officially joins Framna, the new leading international agency for digital products. Framna is the result of the merger between the agencies Shape from Denmark and Bontouch from Sweden. With over 550 employees and the support of Waterland Private Equity, Framna is on a mission to become the global leader in digital product engineering for the most ambitious brands worldwide. This represents a significant step forward that aligns seamlessly with Move's ambitions and vision for the future.
Strong growth ambitions
Move has its origins at the beginning of the mobile era. Like the digital playing field in which we operate, the company has developed in a quick and agile way. Something that co-founders Michiel Baneke, Jan Gerard Gerrits, Robert Kosse and Henri Jurjens can confirm. Move's ambition also continues to develop, which is empowered by the long-term partnerships we have with our clients such as Rabobank, ENGIE, Nationale-Nederlanden and Quintet. These sustainable relations have helped us in becoming the largest mobile agency in the Netherlands to this day. We’re ready for the next step: further opening up the international market.
Waterland as an ideal partner
Move's current management consists of CEO Robert Kosse, CTO Jan Gerard Gerrits and CSO Michiel Baneke. They find an ideal partner in Waterland Private Equity. Founded in the Netherlands in 1999, the European private equity investor has perhaps the longest and most distinguished history of successful international agency expansions in all of Europe. Examples include DEPT, iO, netgo group, Partou and Sideshow Group.
‘As we explored the concrete realisation of our growth ambitions, Shape and Bontouch had a similar desire virtually simultaneously. During our initial meeting, we discovered many commonalities in company values, company culture and the ambition to create high-quality products that our teams take pride in. We’re proud to join the international agency Framna at this early stage.’
About Framna
Framna, which means ‘to advance' or ‘to bring forward' in Old Norse, was born from the union of Shape and Bontouch. The agency now employs over 550 staff members across nine studios in Sweden, Denmark, the United Kingdom, the United States, Switzerland and the Netherlands. Framna serves international heavyweights like IKEA, Post-it®, Red Bull and Credit Suisse, as well as notable national brands such as Swedish Railways (SJ), OK a.m.b.a., PostNord, Novo Nordisk, Rabobank and ENGIE. The different studios operate collaboratively and will continue to grow organically in their existing markets.Â
Joining forces provides partners with access to a larger pool of subject matter experts, fostering excellence and leveraging new technological opportunities. The ambition is to create category winners in today’s crowded digital marketplace, driving mutual success through shared vertical experience, insights and knowledge. Framna aims for further international expansion, with Waterland Private Equity being the ideal partner to attract premium agencies with a similar ethos. The European investor, established in the Netherlands in 1999, has a distinguished track record of successful international agency expansions across Europe.
Framna CEO on Move: A Perfect Fit
Joacim M. Jeppesen, CEO of Framna, on their new partner, 'At Framna we’ve had a strong connection with the Move team from the day we met. We are aligned in DNA and share the passion for building digital products that are delightful for the users and impactful for our clients. Move’s notable strength in financial services, insurance, and the aviation vertical, and the work they do with great national and international companies, complements our vision of making our clients leaders in the market. It’s fantastic that we can now formally confirm this relationship and take a significant step in fulfilling our ambitions of becoming the world’s leading digital product agency.'
There will be no changes to Move’s management or organisation, nor will existing client relationships be affected. The parties have agreed not to disclose the financial terms of the partnership.
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