This article is only available in Dutch 🇳🇱
Partou x EDAY: Leon Koppenol's key takeaways
With more than 25 years of experience in IT and innovation, Leon Koppenol has built an impressive career helping both startups and multinationals with their digital transformations. His pragmatic, results-oriented approach has enabled him to tackle complex issues and support high-growth companies in their international professionalization. During Emerce EDAY yesterday, Leon took the stage to talk about the digital transformation of Partou, the largest childcare organization in the Netherlands, and its strategic partnership with Move. In this article you can read the key takeaways from his EDAY talk.
The power of visualization and storytelling
For Leon, visualization and storytelling play an essential role within a successful digital transformation. With visual designs you can present complex information and changes comprehensibly and attractively, to get employees and stakeholders on board. A good story connects internal changes to your organization's mission and values. So Leon encourages his team to harness the power of visuals to make all stakeholders, from parents to employees, feel connected to the process and ultimate goals of the organization. By also working closely with all stakeholders and soliciting and integrating their feedback, Partou was able to develop a platform that not only met but exceeded expectations.
Enrich human interaction and relationships with digital solutions
In an age where technology is central, it is crucial to integrate digital innovations into daily processes without losing sight of the human connection. Especially in a sector like child care. Therefore, success within digital transformation, according to Leon, is primarily about how these advances enrich interactions between parents, children and staff. The focus should be on creating an environment where digital tools strengthen relationships frictionlessly and support the organization's core values. A great example of this can be seen with the parent app, which adds value along key "moments of truth," such as the first day of care, in addition to essential functionalities. With features such as a countdown calendar to this special day and relevant, age-related content for young parents, Partou enriches and strengthens its relationships.
Technological innovation is people work
Leon closed his presentation with the message that digital transformation can only be successful with the right balance between technology, processes and people. The strategic partnership with Move allowed Partou not only to realize a future-proof digital app platform within the agreed time and budget, but also to make real impact in the workplace and beyond. The platform is now 'inseparable', from Partou, its purpose, identity, current and future processes and the daily lives of its main target groups - parents and employees. By carefully taking the right steps with the right people, Partou is achieving its goals while simultaneously transforming the childcare sector in the Netherlands.
Want to know more about Partou's digital transformation? Read the case study.
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