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For Uitgekookt, we developed a completely new, future-proof order app in Flutter in just four months. The main ingredient? A smooth, intuitive user flow that makes ordering meals easier, faster and clearer for consumers.
Growth ambitions
Uitgekookt delivers healthy fresh-and-ready meals to your home. The company has enormous growth ambitions and is currently working hard on its positioning. This is evidenced by recent campaigns, the updated corporate identity with mascot Sjef and the expansion of the range to include subscription services. To realize its growth ambitions, Uitgekookt also needed a new app: one with a super-smooth flow in which customers can place and view their orders frictionlessly.
Flutter
After a short technical discovery process, we quickly arrived at a good scope for the new app. To achieve many "quick wins" in a short period of time and then be able to continue developing quickly, Uitgekookt chose to have the app built in Flutter. This choice was ideal for Uitgekookt: as Flutter offers numerous possibilities to create an excellent user experience that feels native in a relatively short period of time.
'Our ordering process is complex because there is always a relationship between delivery days, availability and zip codes. In our case, customers must first choose a delivery time because we are dealing with a limited stock of fresh products. Move has mastered this in a short time and helped the customer - despite all the exceptions - to set up a tight order flow, in which we, together with partners in front- and backend, have taken a big step forward.'
Also on the menu ...
In addition to the order flow, we also tackled other elements of the customer journey. For example, customers can now first scroll through the available meals in the app at their leisure, without having to immediately choose a delivery time. We also tackled the integration of the app into the technical landscape. This provides Uitgekookt with valuable insights on how the app is performing and offers the opportunity to make adjustments. In short, with the new app, Uitgekookt is ready to serve its customers even better. We are very much looking forward to the further development of the app and the continuation of the cooperation with Uitgekookt and its partners.
Curious about the app? Download it from the App Store or Google Play Store.
