Purpose / Use
Type of Data
Legal Basis
Retention Period
To respond to any question or enquiries that you make to us.
Identity
Contact
Social Media
For prospects and leads - 2 yearsfrom last contact
For clients - 7 years from lastcontact or end of contract (if later)
Legitimate interest (todevelop our businessand respond toenquiries)
To manage our contractual relationship with you / your employer, this includes:
- Registering you / your employer as a new customer
- Managing payments, fees and charges
- Delivering our services
- Notifying you about changes to our terms or privacy policy
- Dealing with your requests, complaints and queries
Identity
Contact
Marketing and
Communications
7 years from end of contract
Performance of acontract with you
Collect and recover money owed to us
Identity
Contact
7 years after end of relevant financial year
Legitimate interest (debtrecovery)
Manage and improve our business interactions with you, this includes:
- Analysing & understanding our clients, prospects & leads and how they use and interact with our website and applications
- Understanding the effectiveness of our marketing campaigns
- Developing our products and services
- Market research
Identity
Contact
Technical Data
Usage
2 years
Legitimate interest (to develop and improve our business, website marketing campaigns and services)
To promote our services, this includes:
- Running and promoting our events and webinars
- Our newsletter, surveys, blogs and white papers, prize draws and competitions
- Email marketing campaigns
Identity
Contact
Marketing & Communications
Social Media
2 years from last contact
Consent
Business development, this includes:
- Monitoring open source data such as LinkedIn and other professional, corporate and government sources to identify potential leads.
- Buying in data.
Identity
Contact
Social Media
2 years
Legitimate interest (to expand and develop our business)
To recruit the best talent within our sector
Identity
Contact
Recruitment
4 weeks
1 year with consent
Necessary prior to entering into a contract with you, consent if kept longer than 4 weeks
To administer and protect our business and website (including troubleshooting, testing, system maintenance, support, reporting and hosting of data, investigating and responding to service or security issues)
Identity
Contact
Technical
Usage
For systems monitoring (for example, to detect and prevent failures, vulnerabilities and external threats) - current year plus 1 year.
Where externally developed IT infrastructure, software and systems are used - 7 years from decommissioning of the infrastructure, software or system.
For technical information relating to client user accounts - 1 year from account closure.
Legitimate interests (for running our business, provision of administration and IT services and network security)
To deliver relevant website content and online advertisements to you and to measure or understand the effectiveness of the advertising we serve to you
Identity
Contact
Usage
Marketing and Communications
Technical
2 years
Legitimate interests (to study how you use our products and services, to develop them, to grow our business and to inform our marketing strategy)